1
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与运气竞争

2
00:00:01,864 --> 00:00:03,634
顾客雇的不是产品

3
00:00:03,944 --> 00:00:05,703
你以为顾客走进店里

4
00:00:05,703 --> 00:00:07,315
是来买一杯奶昔的

5
00:00:07,464 --> 00:00:08,942
可他真正买走的

6
00:00:08,944 --> 00:00:11,314
可能是一段不那么无聊的上班路

7
00:00:11,503 --> 00:00:14,355
可能是让自己不至于十点钟就饿肚子

8
00:00:14,503 --> 00:00:17,394
甚至可能是一次当好爸爸的机会

9
00:00:18,168 --> 00:00:19,888
如果你只盯着奶昔

10
00:00:19,889 --> 00:00:23,099
你会研究口味 杯子 价格和配料

11
00:00:23,328 --> 00:00:25,447
你会找来一群爱喝奶昔的人

12
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问他们喜欢更甜还是更浓

13
00:00:28,128 --> 00:00:30,607
然后你把所有意见认真记下来

14
00:00:30,609 --> 00:00:33,180
做出一杯各方面都更好的奶昔

15
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结果销量可能一点也没变

16
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问题不在你做得不够好

17
00:00:37,928 --> 00:00:38,640
问题在于

18
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从一开始

19
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你就认错了竞争对手

20
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哈喽

21
00:00:43,214 --> 00:00:43,686
大家好

22
00:00:44,055 --> 00:00:45,186
我是王利杰

23
00:00:45,455 --> 00:00:47,985
今天我们继续用佛学拆经济学

24
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上期讲哈耶克

25
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我们看到

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人一旦把心里的图纸当成外面的世界

27
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善意也可能长出控制

28
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这一期换一本谈创新的书

29
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克莱顿 克里斯坦森和几位合作者

30
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写的 与运气竞争

31
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这本书追问的是

32
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为什么有些创新投入巨大

33
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最后只能听天由命

34
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有些产品看起来并不惊艳

35
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却能被顾客牢牢抓住

36
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书名里的运气

37
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不是教人算命

38
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作者想说的是

39
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如果企业不知道顾客为什么做出选择

40
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新产品能不能成功

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就很像在碰运气

42
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你可以收集很多数据

43
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也可以做很多访谈

44
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你甚至可以按照年龄 收入和地区

45
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把用户分得清清楚楚

46
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可最后你依然不知道

47
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他为什么偏偏在那个时刻

48
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伸手拿了你的东西

49
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克里斯坦森给出的答案

50
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我先压缩成一句话

51
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顾客不是在购买产品

52
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而是在某个具体处境里

53
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雇佣一种解决方案

54
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帮自己把生活往前推进一点

55
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这里的雇佣

56
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不是真的签合同

57
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它是一种看问题的方法

58
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一个人从眼前的处境

59
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想走到另一个更满意的状态

60
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中间卡着一件事

61
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他就会把某个产品 某项服务

62
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甚至一个习惯请来干活

63
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干得好

64
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下次继续雇

65
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干不好

66
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就把它辞掉

67
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这听起来像营销学

68
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可真正厉害的地方

69
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是它把竞争重新定义了

70
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你以为电影院只跟电影院竞争

71
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其实它还跟在家刷短视频竞争

72
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你以为餐馆只跟隔壁餐馆竞争

73
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其实它还跟回家煮面 便利店饭团

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甚至饿一顿算了竞争

75
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很多时候

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最强的对手根本不是另一个品牌

77
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而是不做 将就

78
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或者继续用那个已经用了十年的笨办法

79
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书里最著名的

80
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是奶昔的故事

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一家快餐店想提高奶昔销量

82
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问过顾客喜欢什么

83
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也按意见改过产品

84
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效果却不明显

85
00:02:48,772 --> 00:02:50,623
后来研究人员换了一个问题

86
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他们不再问

87
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什么样的奶昔更好

88
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而是站在店里观察

89
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什么人在什么时候买奶昔

90
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买完带到哪里去

91
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他还同时买了什么

92
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他们发现

93
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早上来买奶昔的一批人

94
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大多独自开车去上班

95
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前面是一段漫长又无聊的路

96
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他们需要一点东西陪着自己

97
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这个东西最好能单手拿

98
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不容易洒

99
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也不会一下吃完

100
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它还得让人撑到快中午

101
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奶昔恰好能干这份活

102
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从品类看

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它的竞争对手当然是别的饮料

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可从这份活来看

105
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香蕉很快就吃完

106
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贝果又干

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开车时还不方便抹奶油奶酪

108
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甜甜圈之类的食物又容易弄脏手

109
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奶昔不一定是最健康的

110
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也不一定是味道最复杂的

111
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但在那段通勤里

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它比许多看似不相干的东西更称职

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到了下午

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同一杯奶昔又可能被雇来干完全不同的活

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一个家长带着孩子进店

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孩子想喝奶昔

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家长答应了

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既轻松地表达了疼爱

119
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也多了一点小小的亲子时光

120
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这个时候

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奶昔如果太浓

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孩子半天喝不完

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家长反而着急

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早上让它显得优秀的特点

125
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到了下午可能成了缺点

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你看

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产品没变

128
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任务变了

129
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任务一变

130
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什么叫好

131
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也跟着变

132
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这就是这本书最锋利的一刀

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传统的眼光喜欢把人固定下来

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这是年轻顾客

135
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那是高收入顾客

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这是爱吃甜食的人

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那是重视健康的人

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可同一个人

139
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早上赶路时 下午陪孩子时 晚上心情低落时

140
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会雇佣完全不同的东西

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年龄没有告诉你他此刻卡在哪里

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收入也没有告诉你他想把生活推向哪里

143
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书里还有一个住房的案例

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一家没有公开名称的底特律地区住宅开发商

145
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面向准备缩小居住空间的人销售公寓

146
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也曾按照焦点小组的意见修改样板房

147
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来看房的人很多

148
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真正下决心的人却不多

149
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表面上看

150
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他们是在挑一套更合适的房子

151
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可继续追问才发现

152
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很多人真正跨不过去的

153
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不是房子的参数

154
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而是搬家这件事本身

155
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访谈中反复出现的线索

156
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是那张旧餐桌

157
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生日的时候

158
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一家人围着它吹过蜡烛

159
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过节的时候

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大家坐在这里吃过团圆饭

161
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孩子也曾趴在上面写作业

162
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卖掉旧屋

163
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不只是换一个地址

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也像是在承认

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人生的一段已经结束了

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新公寓再漂亮

167
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也不能替他们处理这种告别

168
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开发商原以为自己在卖房

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顾客却需要有人帮他完成一次不那么痛苦的人生过渡

170
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于是

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真正有用的改进

172
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不只是再给房子增加一个功能

173
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而是降低搬家的阻力

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帮顾客处理旧物 安排搬运

175
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让那段过渡变得可以承受

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顾客雇佣的

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不是一套钢筋水泥

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而是一种从旧生活走进新生活的办法

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讲到这里

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我们把佛学的显微镜架上来

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先说清楚

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接下来的佛学解释

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不是克里斯坦森在书里写下的结论

184
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也不是说这套商业理论来自佛学

185
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作者解决的是创新问题

186
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我们只是站在他搭好的台阶上

187
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再往人的认知结构里看一步

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第一步

189
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我们先借缘起来看处境与条件

190
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再借唯识学的依他起来看

191
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经验如何依因缘而现起

192
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两者相关

193
00:06:30,322 --> 00:06:32,092
但不能直接画等号

194
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一件任务不是藏在顾客脑子里的固定需求

195
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只等着企业把它挖出来

196
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它是在特定处境中被触发和显现的

197
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早晨的时间压力 漫长的车程 空着的肚子

198
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再加上只能腾出一只手

199
00:06:47,247 --> 00:06:48,598
这些条件聚到一起

200
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奶昔才成了答案

201
00:06:50,767 --> 00:06:52,125
条件发生变化

202
00:06:52,127 --> 00:06:54,618
顾客选择的解决方案也可能改变

203
00:06:55,367 --> 00:06:57,098
唯识所说的依他起

204
00:06:57,168 --> 00:07:00,619
是指经验与认知依众多因缘而生

205
00:07:00,888 --> 00:07:03,098
这里我们只借它提醒自己

206
00:07:03,288 --> 00:07:05,778
不要脱离处境谈产品价值

207
00:07:05,927 --> 00:07:07,858
没有脱离处境的好产品

208
00:07:07,888 --> 00:07:11,298
就像没有脱离土壤 阳光和季节的好种子

209
00:07:11,528 --> 00:07:14,939
你把北方冬天里最好的棉袄送到热带海边

210
00:07:15,088 --> 00:07:16,846
它不会因为做工精良

211
00:07:16,848 --> 00:07:18,218
就继续是好东西

212
00:07:18,648 --> 00:07:21,218
好坏不是焊死在物体里的属性

213
00:07:21,288 --> 00:07:23,658
而是从关系里生出来的结果

214
00:07:24,241 --> 00:07:25,612
任务也是这样

215
00:07:25,761 --> 00:07:27,720
它不只来自一个人的欲望

216
00:07:27,722 --> 00:07:32,373
还来自他所在的时间 空间 关系 记忆和压力

217
00:07:32,761 --> 00:07:34,573
顾客自己有时都说不清

218
00:07:34,962 --> 00:07:36,292
你问他想要什么

219
00:07:36,321 --> 00:07:38,652
他会用已经见过的产品回答你

220
00:07:38,922 --> 00:07:41,972
他说想要更便宜的房子 更香的奶昔

221
00:07:42,001 --> 00:07:43,412
或者更快的软件

222
00:07:43,842 --> 00:07:46,172
可这些答案常常只是表层

223
00:07:46,722 --> 00:07:47,833
他真正过不去的

224
00:07:48,082 --> 00:07:49,373
可能是一段无聊

225
00:07:49,402 --> 00:07:50,773
可能是一场告别

226
00:07:50,801 --> 00:07:53,492
也可能是一个害怕被别人看低的时刻

227
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第二步

228
00:07:55,032 --> 00:07:56,683
是遍计所执

229
00:07:56,991 --> 00:07:58,203
我们上期讲过

230
00:07:58,272 --> 00:08:01,523
心很喜欢把流动的关系冻成固定的东西

231
00:08:01,832 --> 00:08:04,563
再把自己贴上的标签当成真实

232
00:08:04,792 --> 00:08:06,602
这在商业里尤其常见

233
00:08:06,871 --> 00:08:07,383
企业说

234
00:08:07,672 --> 00:08:08,991
我是做奶昔的

235
00:08:08,991 --> 00:08:10,623
我的对手就是别的奶昔

236
00:08:11,111 --> 00:08:12,390
我是做房子的

237
00:08:12,392 --> 00:08:14,503
我的任务就是把房子盖得更好

238
00:08:15,032 --> 00:08:16,311
我是做报纸的

239
00:08:16,311 --> 00:08:18,683
我的竞争对手就是另一份报纸

240
00:08:19,071 --> 00:08:20,922
这些品类当然有用

241
00:08:21,111 --> 00:08:21,782
没有标签

242
00:08:22,071 --> 00:08:23,683
仓库不知道怎么摆货

243
00:08:23,751 --> 00:08:25,802
会计也不知道怎么记账

244
00:08:26,111 --> 00:08:27,023
但麻烦在于

245
00:08:27,311 --> 00:08:29,602
人很容易从使用标签

246
00:08:29,672 --> 00:08:31,282
滑到相信标签

247
00:08:31,592 --> 00:08:33,023
标签本来只是地图

248
00:08:33,352 --> 00:08:35,123
最后却成了围墙

249
00:08:36,071 --> 00:08:38,922
墙里面的人天天研究同类产品

250
00:08:39,152 --> 00:08:41,911
墙外那个真正抢走顾客的旧习惯

251
00:08:41,912 --> 00:08:43,282
反而没人看见

252
00:08:43,950 --> 00:08:45,721
一把电钻属于工具

253
00:08:45,870 --> 00:08:48,581
可顾客真正想要的是墙上的洞吗

254
00:08:49,190 --> 00:08:49,900
再往前问

255
00:08:50,230 --> 00:08:52,400
他可能想挂一张全家福

256
00:08:52,789 --> 00:08:53,788
再往前问

257
00:08:53,789 --> 00:08:56,308
他可能想让刚搬进来的房子

258
00:08:56,310 --> 00:08:58,240
终于有一点家的样子

259
00:08:58,710 --> 00:08:59,900
企业盯着转速

260
00:09:00,310 --> 00:09:01,921
顾客想着归属感

261
00:09:02,310 --> 00:09:03,640
两边都很认真

262
00:09:03,749 --> 00:09:06,041
却根本没有站在同一个世界里

263
00:09:06,509 --> 00:09:08,721
遍计所执最隐蔽的地方

264
00:09:08,789 --> 00:09:11,068
就是它会把自己的组织方式

265
00:09:11,070 --> 00:09:13,240
当成顾客的生活方式

266
00:09:13,710 --> 00:09:16,041
公司内部按产品分部门

267
00:09:16,149 --> 00:09:18,801
于是以为顾客也按产品生活

268
00:09:19,269 --> 00:09:21,321
可顾客早上不会醒来想

269
00:09:21,509 --> 00:09:24,961
今天我要为饮料行业贡献一笔收入

270
00:09:25,590 --> 00:09:26,421
他只会觉得

271
00:09:26,710 --> 00:09:27,749
我要迟到了

272
00:09:27,749 --> 00:09:28,581
路上很无聊

273
00:09:28,789 --> 00:09:30,201
而且十点钟会饿

274
00:09:30,915 --> 00:09:31,465
第三步

275
00:09:31,834 --> 00:09:33,646
是无自性与空性

276
00:09:33,994 --> 00:09:37,166
无我 无自性和空性密切相关

277
00:09:37,275 --> 00:09:39,766
但不能简单当成同一个概念

278
00:09:40,155 --> 00:09:41,485
很多人一听空

279
00:09:41,555 --> 00:09:44,205
就以为是在否定产品的价值

280
00:09:44,515 --> 00:09:45,526
恰恰相反

281
00:09:45,754 --> 00:09:46,834
空说的是

282
00:09:46,834 --> 00:09:51,126
一个东西没有脱离关系 永远不变的固定身份

283
00:09:51,675 --> 00:09:53,434
正因为没有固定身份

284
00:09:53,435 --> 00:09:57,246
它才有可能在不同关系里发挥不同作用

285
00:09:58,293 --> 00:09:59,524
奶昔不是奶昔吗

286
00:10:00,134 --> 00:10:00,985
当然是

287
00:10:01,374 --> 00:10:03,024
但它不只是奶昔

288
00:10:03,453 --> 00:10:04,325
对赶路的人

289
00:10:04,573 --> 00:10:06,225
它是一段时间的陪伴

290
00:10:06,614 --> 00:10:07,245
对孩子

291
00:10:07,494 --> 00:10:08,544
它是奖励

292
00:10:08,734 --> 00:10:09,625
对家长

293
00:10:09,654 --> 00:10:12,264
它是一次轻松表达爱意的机会

294
00:10:12,693 --> 00:10:15,024
新公寓也不只是房子

295
00:10:15,333 --> 00:10:17,465
它可能是轻松养老的开始

296
00:10:17,654 --> 00:10:20,384
也可能是一场难以承受的告别

297
00:10:20,933 --> 00:10:24,825
产品没有一个躲在内部 永远成立的本质

298
00:10:25,254 --> 00:10:25,884
它是谁

299
00:10:26,254 --> 00:10:28,424
要看它进入了怎样的关系

300
00:10:29,231 --> 00:10:31,082
这对企业其实很不舒服

301
00:10:31,432 --> 00:10:33,883
因为企业花了很多年建立身份

302
00:10:34,351 --> 00:10:35,302
我是做相机的

303
00:10:35,751 --> 00:10:37,123
我是做出租车的

304
00:10:37,152 --> 00:10:38,403
我是做教育的

305
00:10:38,792 --> 00:10:40,102
身份能带来秩序

306
00:10:40,591 --> 00:10:41,923
也会带来盲区

307
00:10:42,432 --> 00:10:44,523
一旦把我是谁抓得太紧

308
00:10:44,711 --> 00:10:47,682
就很难看见顾客正在雇佣别的东西

309
00:10:47,912 --> 00:10:50,082
完成原本属于你的那份活

310
00:10:50,593 --> 00:10:52,325
但这里也要特别小心

311
00:10:52,553 --> 00:10:54,245
把空性用到商业

312
00:10:54,274 --> 00:10:57,085
不等于理解了缘起就一定能发财

313
00:10:57,474 --> 00:11:00,564
商业成功更不能证明一个人更有智慧

314
00:11:00,913 --> 00:11:05,485
市场里还有成本 时机 资源 执行和偶然性

315
00:11:05,673 --> 00:11:08,644
也有很多并不高尚却很有效的手段

316
00:11:08,953 --> 00:11:11,005
佛学不是一套销售秘籍

317
00:11:11,154 --> 00:11:13,404
销量也不是觉悟的成绩单

318
00:11:13,673 --> 00:11:15,684
我们只是借这本书看见

319
00:11:15,793 --> 00:11:17,312
执着固定身份

320
00:11:17,313 --> 00:11:19,644
会怎样遮住真实关系

321
00:11:20,351 --> 00:11:21,145
而且

322
00:11:21,145 --> 00:11:24,636
任务这个框架本身也不能变成新的教条

323
00:11:25,025 --> 00:11:26,717
如果我们开始相信

324
00:11:26,746 --> 00:11:30,396
每个选择背后都只有一项清清楚楚的任务

325
00:11:30,466 --> 00:11:33,036
只要找到它就能控制顾客

326
00:11:33,185 --> 00:11:36,036
那又回到了上一期那张总图纸

327
00:11:36,665 --> 00:11:40,837
真实的人常常同时想要几样互相矛盾的东西

328
00:11:41,385 --> 00:11:42,016
想省钱

329
00:11:42,385 --> 00:11:43,437
也想体面

330
00:11:43,866 --> 00:11:44,496
想改变

331
00:11:44,826 --> 00:11:45,917
也怕告别

332
00:11:46,505 --> 00:11:47,136
想独立

333
00:11:47,425 --> 00:11:48,957
又舍不得被照顾

334
00:11:49,385 --> 00:11:51,225
他今天说出口的理由

335
00:11:51,226 --> 00:11:52,957
未必就是全部理由

336
00:11:53,502 --> 00:11:54,203
所以

337
00:11:54,203 --> 00:11:57,375
理解任务不是给人贴一个更高级的标签

338
00:11:57,443 --> 00:11:59,574
而是对处境保持耐心

339
00:11:59,924 --> 00:12:00,595
不是宣布

340
00:12:00,924 --> 00:12:02,643
我已经看穿你为什么买

341
00:12:02,644 --> 00:12:03,314
而是承认

342
00:12:03,563 --> 00:12:04,722
我还需要看看

343
00:12:04,723 --> 00:12:06,855
你当时究竟遇到了什么

344
00:12:07,083 --> 00:12:10,414
这也是我觉得克里斯坦森最值得尊敬的地方

345
00:12:10,563 --> 00:12:13,414
他没有把创新讲成天才灵光一现

346
00:12:13,483 --> 00:12:15,403
而是让企业放下自恋

347
00:12:15,404 --> 00:12:18,334
去看顾客真实生活里的进退两难

348
00:12:18,804 --> 00:12:21,454
产品经理最容易爱上自己的产品

349
00:12:21,644 --> 00:12:23,482
创业者最容易相信

350
00:12:23,483 --> 00:12:27,814
顾客会因为我的技术先进 设计漂亮 理念伟大而来

351
00:12:28,203 --> 00:12:30,694
可顾客没有义务欣赏你的苦心

352
00:12:31,483 --> 00:12:33,454
他只是在过自己的日子

353
00:12:34,709 --> 00:12:34,901
好

354
00:12:35,229 --> 00:12:36,840
现在把镜头转回来

355
00:12:37,030 --> 00:12:40,241
我们每个人其实也在不断雇佣东西

356
00:12:40,790 --> 00:12:41,741
你下班回家

357
00:12:42,069 --> 00:12:43,161
明明不饿

358
00:12:43,229 --> 00:12:45,121
却还是打开了外卖软件

359
00:12:45,469 --> 00:12:47,748
你雇佣的也许不是食物

360
00:12:47,750 --> 00:12:49,001
而是一点安慰

361
00:12:49,390 --> 00:12:51,840
你睡前停不下来地刷手机

362
00:12:51,949 --> 00:12:54,029
雇佣的也许不是资讯

363
00:12:54,030 --> 00:12:55,440
而是逃开安静

364
00:12:55,829 --> 00:12:58,320
你买了一门一直没打开的课程

365
00:12:58,390 --> 00:13:00,560
雇佣的也许不是知识

366
00:13:00,630 --> 00:13:03,601
而是那种我已经开始改变了的感觉

367
00:13:04,109 --> 00:13:05,800
你和人争论到深夜

368
00:13:05,829 --> 00:13:07,909
雇佣的也许不是道理

369
00:13:07,910 --> 00:13:10,481
而是一次我没有被忽视的证明

370
00:13:10,893 --> 00:13:12,584
东西本身未必有错

371
00:13:12,773 --> 00:13:14,012
真正值得看的

372
00:13:14,013 --> 00:13:15,903
是它被我们雇来干什么

373
00:13:16,253 --> 00:13:18,143
有些东西干活很勤快

374
00:13:18,253 --> 00:13:20,704
却把生活推向了相反的方向

375
00:13:21,052 --> 00:13:22,704
酒精被雇来消愁

376
00:13:22,812 --> 00:13:24,163
第二天又带来新的愁

377
00:13:24,853 --> 00:13:26,903
愤怒被雇来保护尊严

378
00:13:27,013 --> 00:13:29,244
最后烧掉了本来想保护的关系

379
00:13:29,853 --> 00:13:32,104
拖延被雇来躲避失败

380
00:13:32,212 --> 00:13:34,023
却让失败越来越近

381
00:13:34,392 --> 00:13:37,403
修行有时不是立刻把这些东西辞掉

382
00:13:37,552 --> 00:13:39,723
而是先看清那份聘书

383
00:13:39,951 --> 00:13:40,462
下一次

384
00:13:40,792 --> 00:13:42,523
手又伸向手机的时候

385
00:13:42,591 --> 00:13:43,603
先停一下

386
00:13:43,672 --> 00:13:45,723
看看你的胸口是不是有点空

387
00:13:45,951 --> 00:13:48,442
手指是不是已经习惯性地往下滑

388
00:13:48,672 --> 00:13:49,302
再问自己

389
00:13:49,711 --> 00:13:51,582
我现在想从哪里走到哪里

390
00:13:51,951 --> 00:13:53,271
我是在找信息

391
00:13:53,272 --> 00:13:55,062
还是不想面对心里的空落

392
00:13:55,591 --> 00:13:57,223
下一次控制孩子时

393
00:13:57,432 --> 00:13:58,523
也可以看一眼

394
00:13:58,591 --> 00:13:59,863
我雇佣这句责备

395
00:14:00,152 --> 00:14:01,630
到底是帮他成长

396
00:14:01,632 --> 00:14:03,582
还是帮我暂时压住焦虑

397
00:14:04,431 --> 00:14:05,763
这个问题很轻

398
00:14:05,951 --> 00:14:08,123
却可能比自律更有力量

399
00:14:08,671 --> 00:14:09,782
因为只盯着行为

400
00:14:10,071 --> 00:14:11,522
你会跟自己打仗

401
00:14:11,872 --> 00:14:13,503
看见行为背后的任务

402
00:14:13,752 --> 00:14:14,710
你才知道

403
00:14:14,711 --> 00:14:17,162
那个习惯为什么一直不肯走

404
00:14:17,591 --> 00:14:18,983
它不是赖在你身上

405
00:14:19,392 --> 00:14:20,802
它是在替你干活

406
00:14:21,272 --> 00:14:23,643
只是它的办法已经过时了

407
00:14:23,877 --> 00:14:24,671
于是

408
00:14:24,671 --> 00:14:27,763
改变也不再只是咬牙辞掉旧方案

409
00:14:27,912 --> 00:14:30,123
而是找到一个更合适的方案

410
00:14:30,152 --> 00:14:31,963
接住原来那份任务

411
00:14:32,351 --> 00:14:34,123
你不是跟手机竞争

412
00:14:34,191 --> 00:14:37,003
你是在跟逃避安静的旧办法竞争

413
00:14:37,272 --> 00:14:39,123
你不是跟坏脾气竞争

414
00:14:39,152 --> 00:14:41,922
你是在跟保护自己的旧办法竞争

415
00:14:42,591 --> 00:14:44,603
你甚至不是跟懒惰竞争

416
00:14:44,632 --> 00:14:48,643
你是在跟那个害怕努力以后仍然失败的自己相处

417
00:14:49,210 --> 00:14:51,781
与运气竞争 在商业上问

418
00:14:51,810 --> 00:14:53,980
顾客为什么雇佣这个产品

419
00:14:54,249 --> 00:14:55,969
佛学再往里问一步

420
00:14:55,969 --> 00:14:58,980
那个急着把生活推进到某处的我

421
00:14:59,090 --> 00:15:01,360
又是怎样在条件中生起来的

422
00:15:01,849 --> 00:15:04,368
如果连这个我也不是固定的

423
00:15:04,369 --> 00:15:05,740
那么所谓进步

424
00:15:05,769 --> 00:15:09,320
会不会有时只是从一个标签赶往另一个标签

425
00:15:09,769 --> 00:15:11,888
从不够成功赶往成功

426
00:15:11,889 --> 00:15:13,980
从不够优秀赶往优秀

427
00:15:14,009 --> 00:15:17,421
从别人看不起我赶往别人终于承认我

428
00:15:17,570 --> 00:15:19,340
我们雇佣了那么多东西

429
00:15:19,450 --> 00:15:21,820
以为它们在帮我们抵达终点

430
00:15:21,930 --> 00:15:23,248
可有些终点

431
00:15:23,249 --> 00:15:26,340
本身就是心临时画出来的

432
00:15:26,506 --> 00:15:27,896
产品没有固定身份

433
00:15:28,185 --> 00:15:29,317
顾客也没有

434
00:15:29,466 --> 00:15:30,217
处境在变

435
00:15:30,545 --> 00:15:31,597
关系在变

436
00:15:31,705 --> 00:15:33,416
那个觉得自己缺了什么的我

437
00:15:33,746 --> 00:15:34,636
也在变

438
00:15:34,986 --> 00:15:35,997
看见这一层

439
00:15:36,026 --> 00:15:38,636
不是从此什么都不买 什么都不做

440
00:15:38,705 --> 00:15:39,977
而是少一点自动

441
00:15:40,386 --> 00:15:41,957
多个刹那的清醒

442
00:15:42,226 --> 00:15:45,477
克里斯坦森希望企业回到顾客的具体处境

443
00:15:45,545 --> 00:15:47,396
让创新少一些猜测

444
00:15:47,425 --> 00:15:49,276
多一些可预测的依据

445
00:15:49,626 --> 00:15:52,396
佛学帮我们摆脱盲目追逐的方法

446
00:15:52,466 --> 00:15:54,396
也是回到当下的处境

447
00:15:54,585 --> 00:15:56,425
先不急着给自己下定义

448
00:15:56,425 --> 00:15:58,556
也不急着雇来下一个答案

449
00:15:58,785 --> 00:16:00,824
看看此刻究竟缺什么

450
00:16:00,825 --> 00:16:03,077
那个缺又是怎么生起来的

451
00:16:03,192 --> 00:16:04,882
我也想把问题留给你

452
00:16:05,031 --> 00:16:07,722
你最近反复购买 反复打开

453
00:16:07,791 --> 00:16:09,882
或者怎么也放不下的一样东西

454
00:16:10,151 --> 00:16:12,262
究竟被你雇来完成什么任务

455
00:16:12,712 --> 00:16:14,751
它真的把生活往前推了

456
00:16:14,751 --> 00:16:17,382
还是只让你暂时不用面对原地的自己

457
00:16:18,072 --> 00:16:19,102
也欢迎你说说

458
00:16:19,432 --> 00:16:20,790
除了同类产品

459
00:16:20,791 --> 00:16:23,642
你见过最意外的竞争对手是什么

460
00:16:23,952 --> 00:16:24,622
我是王利杰

461
00:16:24,911 --> 00:16:26,011
我们下期见